The growth and development of internet has been tremendous ever since its inception. Particularly in the last five years, internet has evolved incredibly with it becoming an integral part of almost all the industries. Search engine optimization is an area that has turned out to be very important over all these years and the way it will shape up in 2013 is being looked forward for the development of online businesses.
While SEO will certainly be significant, it is not going to be the same as it was in the past. The emergence of 2013 will see a marked difference in SEO. There will be some marked SEO trends coming up in 2013 and here are some of them listed out for the internet marketers:
Currently, there are billions of Smartphone and tablet users and the number is ever increasing which has augmented the mobile search. It has now become pertinent that websites and blogs have to be equipped for mobile searches as mobile and tablet users are nowadays using their devices to search whatever they need on the net. Therefore, more traffic is driven through mobile search and to capitalize on this, optimizing mobile search has become a must.
Google+ and Google Authorship
Though there are several search engines, Google has emerged as the undisputed leader. The Google+ and Google Authorship will take the centre stage in 2013, opine industry pundits. In fact, the Google+ and Google Authorship programs will ensure that the authors can ascertain a post or page as their own by linking it to their Google accounts. Therefore, all individuals and brands must take the opportunity to be on Google+ to capitalize on it.
Title Tags and Headings
Title tags and headings are very significant for SEO. From year 2013, the search engines will be focussing on the titles and headings in the articles that relate to the content. The publishers should, therefore, break the content in paragraphs and assign a specific heading for each one.
The quality of the content must be good. Further, the publishers must not be reusing the same content repeatedly. In order to stay competitive, it has now become important to create quality and unique content.
Including metadata keywords to define an item so that it would be easier to locate is known as tag management. From 2013 onwards, the internet marketers will have to concentrate on multichannel tags as well.
The Human Touch
The criticism that Google has been inhuman in dealing with SEO has finally been addressed with the search engine deciding on adding a human touch. From 2013 onwards, humanised ranking will come into fray.
With 2013 just a few days away, it is time to think of a new web strategy!
Batish Technologies Pty Ltd is a Sydney Based Web Development and SEO company providing Google Places Optimization, Content Creation, Blogging, Social Bookmarking and SEO services in Sydney and surrounding areas. For more information, call us at our Sydney office – +61-2-9006 7939