Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)Search Engine Optimisation
Search Engine Optimisation is a highly rewarding process in terms of generating great visibility for your web site. It can get your business among the top websites in search engines. Batish Technologies, Sydney, Australia is a full-fledged SEO Agency providing complete SEO Services to our clients in and around Sydney NSW, Australia, UK & Canada. Our approach is purely towards using White Label SEO techniques and using Organic SEO techniques for campaigns.

Search Engine optimisation (SEO) refers to the organic way of bringing a website higher in search engine search results. Usually it is targeted at Google.com the single largest search engine on internet with 65% internet search market share.

The time, effort and money spent on SEO is paid off by the rich returns it generates for the business.The process involves the following main steps:

  • Research, Analysis and Keyword Identification
  • Structure the SEO campaign
  • On Pages SEO Tactics
  • Off Pages Search Engine Optimisation (SEO) Tactics
  • Reporting and Ongoing Management
Steps Descriptions
Step 1
RESEARCH, ANALYSIS AND KEYWORDS IDENTIFICATION
The process starts with analysis of website of the client. The analysis is done of existing website, the competitor’s websites and by using the in-house and Google analytics tools. The main aim is to identify a set of keywords/ key phrases which when targeted will result in optimum performance of the SEO campaign for the client’s website.Deliverables: A set of keywords to be targeted for the campaign
Step 2
STRUCTURE THE SEO CAMPAIGN
After finalizing keywords, next step is to create a structure for keywords and phrases to be included on various website pages. This will involve finalizing the following for various pages:

  1. Title Tags
  2. Meta Tags
  3. Alt Tags, etc.
  4. Page Linking

It also involves setting up the Analytics to monitor the client’s website at Batish Technologies end. Blog is setup for content updation on the website or external source as the case maybe.

Deliverables: Title Tags, Meta tags, Alt tags, etc. for internal use. Blog for general use.

Step 3
ON PAGE SEO TACTICS
The Meta tags, Title tags, Alt tags, etc. created are placed on relevant pages on the website. Keyword density is checked and content tweaks are done/ suggested to client for better visibility of the web pages on internet. Basically the web pages are tuned to be more search engine friendly.Deliverables: Suggestions for / Updated web pages of the website
Step 4
OFF PAGE SEO TACTICS
A combination of activities than follows to bring the website higher on search engines. Since these are done out of the client’s website pages, so we call it OFF PAGE SEO module of SEO. The activities involve but are not limited to the following:

  1. Directory Submission
  2. Link Exchange
  3. Blog Maintenance – Article writing
  4. Social Bookmarking
  5. Google Places setup, etc.
  6. Press Releases
Step 5
REPORTING AND ONGOING MANAGEMENT
Monthly reporting is done for all tasks done for SEO. A comprehensive report showing the ranking of website on identified keywords in search engines and tasks completed in the month is provided for client review. The campaign itself is proactively monitored and tweaked to provide optimum benefit to client’s business.Deliverables: Monthly SEO report

Batish Technologies is SEO Company in Sydney providing complete Search Engine Optimisation (SEO) Services in Sydney and around Australia. For more information on SEO in Sydney and other Nsw areas Australia.