Search Engine Optimisation (SEO)
Search Engine Optimisation is a highly rewarding process in terms of generating great visibility for your web site. It can get your business among the top websites in search engines. Batish Technologies, is a full-fledged SEO Agency providing complete SEO Services to our clients in Australia, UK & USA. Our approach is purely towards using White Label SEO techniques and using Organic SEO techniques for campaigns.
Search Engine optimisation (SEO) refers to the organic way of bringing a website higher in search engine search results. Usually it is targeted at Google.com the single largest search engine on internet with 65% internet search market share.
The time, effort and money spent on SEO is paid off by the rich returns it generates for the business.The process involves the following main steps:
- Research, Analysis and Keyword Identification
- Structure the SEO campaign
- On Pages SEO Tactics
- Off Pages Search Engine Optimisation (SEO) Tactics
- Reporting and Ongoing Management
| Steps | Descriptions |
| Step 1 RESEARCH, ANALYSIS AND KEYWORDS IDENTIFICATION |
The process starts with analysis of website of the client. The analysis is done of existing website, the competitor’s websites and by using the in-house and Google analytics tools. The main aim is to identify a set of keywords/ key phrases which when targeted will result in optimum performance of the SEO campaign for the client’s website.Deliverables: A set of keywords to be targeted for the campaign |
| Step 2 STRUCTURE THE SEO CAMPAIGN |
After finalizing keywords, next step is to create a structure for keywords and phrases to be included on various website pages. This will involve finalizing the following for various pages:
It also involves setting up the Analytics to monitor the client’s website at Batish Technologies end. Blog is setup for content updation on the website or external source as the case maybe. Deliverables: Title Tags, Meta tags, Alt tags, etc. for internal use. Blog for general use. |
| Step 3 ON PAGE SEO TACTICS |
The Meta tags, Title tags, Alt tags, etc. created are placed on relevant pages on the website. Keyword density is checked and content tweaks are done/ suggested to client for better visibility of the web pages on internet. Basically the web pages are tuned to be more search engine friendly.Deliverables: Suggestions for / Updated web pages of the website |
| Step 4 OFF PAGE SEO TACTICS |
A combination of activities than follows to bring the website higher on search engines. Since these are done out of the client’s website pages, so we call it OFF PAGE SEO module of SEO. The activities involve but are not limited to the following:
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| Step 5 REPORTING AND ONGOING MANAGEMENT |
Monthly reporting is done for all tasks done for SEO. A comprehensive report showing the ranking of website on identified keywords in search engines and tasks completed in the month is provided for client review. The campaign itself is proactively monitored and tweaked to provide optimum benefit to client’s business.Deliverables: Monthly SEO report |
Batish Technologies is SEO Company providing complete Search Engine Optimisation (SEO) Services across the globe. For more information on SEO please contact us.
